Navigating unknown environments to find a target object is a significant challenge. While semantic information is crucial for navigation, relying solely on it for decision-making may not always be efficient, especially in environments with weak semantic cues. Additionally, many methods are susceptible to misdetections, especially in environments with visually similar objects. To address these limitations, we propose ApexNav, a zero-shot object navigation framework that is both more efficient and reliable. For efficiency, ApexNav adaptively utilizes semantic information by analyzing its distribution in the environment, guiding exploration through semantic reasoning when cues are strong, and switching to geometry-based exploration when they are weak. For reliability, we propose a target-centric semantic fusion method that preserves long-term memory of the target object and similar objects, reducing false detections and minimizing task failures. We evaluate ApexNav on the HM3Dv1, HM3Dv2, and MP3D datasets, where it outperforms state-of-the-art methods in both SR and SPL metrics. Comprehensive ablation studies further demonstrate the effectiveness of each module. Furthermore, real-world experiments validate the practicality of ApexNav in physical environments.